Puzzle Huddle was created by Matthew Goins a few years ago and the idea started out when Goins, who is Afro-American, was looking to buy puzzles for his kids. When Mathew could not find any pictures of people who looked like his family(brown appearance), he decided along with his wife, to start an online company called Puzzle Huddle. He says their most popular puzzle shows a Black girl doing an experiment with her chemistry set.
Puzzle Huddle has seen more than one surge in demand recently. With schools and daycare centers closed because of the pandemic, parents were trying to keep their kids occupied and puzzles were a go-to product.
It seems like Puzzle hurdle’s sales have surged in demand lately mostly due to schools and daycare centers being closed as a consequence of the pandemic. Parents and siblings are trying to keep their kids occupied with educative ways and puzzles were the natural choice for this.
After the George Floyd unnecessary killing. PuzzleHurdle got another surge of orders from customers that wanted to support black owned business people. Goins says that his inventory of best-sellers was down to zero for a while after that event.
The designs of Puzzle Huddle are artwork designed by U.S designers while the puzzles are printed and manufactured in China. Matthew says he started seeing delays back in January before the pandemic hit the U.S. He says printing/production is gradually catching up. While most factories are not returned at full Capacity still they are being able to better schedule their work and production. He believes they will slowly and gradually return at the pre-pandemic production rates.
Details such as how the picture is affixed on the board, how they cut it. Or what kind of cardboard you have, matter a lot he says.It’s because of this complex manufacturing process that there is a global shortage. There are little to none new productions coming into the market because of this, too.
Whether be it fine art, landscapes, ladies or animals in fancy costumes, the market of puzzles like jigzaw ones has exploded. It’s crazy according to how Mathew explains it.We could have a sewing machine with 20k units(copies). Unbox and put it for sale and as soon as it is available it will be sold out within a week.
Diane, director of SunsOut California company says that Puzzle people will always be puzzle people. It’s just the circumstances that allow them more time to do puzzles.And also people who did puzzles as kids, were digging in their basement or attic to have something to pass the time during the pandemic, something they used to like. SO The demand kept going up.